Social & Branding Capital
2026-02-17 07:30 - 09:00 (America/New_York) | Wolcott Rivers Gates, 4417 Corporation Lane, Virginia Beach, 23455, United States
Brian Pascouau is the owner of Big Deal Marketing Group, a full service marketing agency that specializes in strategic marketing plans, website development & integration, SEO best practices, digital advertising through social media channels, and campaign development.
Intangible assets account for up to 85% of business value.
Social & Branding Capital is the intangible value created through trust, authority, visibility, and relationships that directly impacts growth, valuation, and transition readiness.
Authority: Market credibility, expertise, and leadership perception.
Visibility: Consistent, recognizable presence across platforms and search.
Trust: Reputation signals, reviews, and client confidence.
Relationship Equity: Strength of networks, partnerships, and loyalty.
Businesses that intentionally build these assets command higher valuation multiples, reduce owner dependency, and transition more smoothly.
Take this structured assessment that measures how transferrable your business is.
Click this link
Or scan the QR code below:

Intangible Assets - Trust & Relationship Equity
2026-03-17 07:30 - 09:00
What is Trust & Relationship Equity?
The four pillars of Intangible Assets are:

Authority
Visibility
Trust
Relationship Equity

In February’s session we discussed Authority & Visibility – how this affects business growth, where we are in the process, and what we need to do to improve.
What we learned is:
Authority is about content. It’s what you know and what makes you a leader in your field. Visibility is how your content is delivered. This is accomplished through your market-planning and actions.
This session is about Trust & Relationship Equity
Trust & Relationship Equity are about your people and your customers. This is the most impactful company asset, and affects its transferability.
In part 2 of Intangible Assets we will take a closer look at Trust & Relationship Equity and how that affects the value and transferability of your business.

This session will be facilitated in workshop format by Brian Pascouau, owner of Big Deal Marketing Group. With over 30 years of experience in the field of marketing, Brian will help us look inside our businesses and determine where we are, and where we need to be on this scale of value and transferability.

If you haven’t done so, take this
business self-evaluation on the transferability of your business.
Click this link
Or scan the code

Intangible Assets - Structural and Organizational Equity
2026-05-19 07:30 - 09:00
The assets that protect your business, most aren’t on your balance sheet.
In a world where competitors can copy your products, undercut your prices, and poach your clients, the organizations that win long-term are built on something far harder to replicate … the systems, structures, and processes working invisibly inside them.
This session goes beyond marketing and sales to explore the intangible assets that determine whether your business scales, retains value, and survives leadership transitions. We’ll examine

Structural capital and the institutional knowledge that stays when people leave, and
Organizational capital, the decision-making frameworks, cultural norms, and operational design that either multiply or diminish everything else you’ve built.

What you can’t measure, you can’t manage — and what you can’t manage, you can’t protect.
Come ready to assess your own organization and walk away with a practical framework you can apply immediately.
Bernd Haase of LeaderConnect Consulting will facilitate this session. With more than 35 years of corporate executive and entrepreneurial experience and a get-things-done approach we will work with a focused effort towards tangible outcomes making your succession journey a success.
This event is free to attend – charitable donation are welcome!

Intangible Assets - Human Capital
2026-06-16 07:30 - 09:00
Your most valuable asset walks out the door every evening.
The question isn’t whether your people are talented, it’s whether your organization is capturing, growing, and protecting the value they represent. Human capital is the most powerful intangible asset a business holds, and the most overlooked when it comes to deliberate measurement and management.
This session picks up where structural and organizational capital leave off, exploring how the skills, competencies, knowledge, and cultural fit held by your people either compound in value over time or quietly walk out the door for good. We’ll examine how to assess your human capital, how to close critical gaps, and how to build an environment where that value grows rather than depreciates.
Successful businesses don’t just hire great people, they are building systems that make great people irreplaceable.
Come prepared to reflect, engage, and leave with tools you can use immediately.

Bernd Haase of LeaderConnect Consulting will facilitate this session. With more than 35 years of corporate executive and entrepreneurial experience and a get-things-done approach we will work with a focused effort towards tangible outcomes making your succession journey a success.
This event is free to attend – charitable donation are welcome!
