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DTSTART;TZID=America/New_York:20260317T073000
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DTSTAMP:20260406T145832
CREATED:20260105T153915Z
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SUMMARY:Intangible Assets - Trust & Relationship Equity
DESCRIPTION:What is Trust & Relationship Equity?\nThe four pillars of Intangible Assets are:\n\nAuthority\nVisibility\nTrust\nRelationship Equity\n\nIn February’s session we discussed Authority & Visibility – how this affects business growth\, where we are in the process\, and what we need to do to improve. \nWhat we learned is: \nAuthority is about content. It’s what you know and what makes you a leader in your field. Visibility is how your content is delivered. This is accomplished through your market-planning and actions. \nThis session is about Trust & Relationship Equity \nTrust & Relationship Equity are about your people and your customers. This is the most impactful company asset\, and affects its transferability. \nIn part 2 of Intangible Assets we will take a closer look at Trust & Relationship Equity and how that affects the value and transferability of your business. \n \nThis session will be facilitated in workshop format by Brian Pascouau\, owner of Big Deal Marketing Group. With over 30 years of experience in the field of marketing\, Brian will help us look inside our businesses and determine where we are\, and where we need to be on this scale of value and transferability. \n  \nIf you haven’t done so\, take this \nbusiness self-evaluation on the transferability of your business. \nClick this link\nOr scan the code
URL:https://theoneboss.com/event/boss-march-2026/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
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DTSTART;TZID=America/New_York:20260421T073000
DTEND;TZID=America/New_York:20260421T090000
DTSTAMP:20260406T145832
CREATED:20260322T173922Z
LAST-MODIFIED:20260322T174922Z
UID:1709-1776756600-1776762000@theoneboss.com
SUMMARY:Intangible Assets - Structural & Organizational Equity
DESCRIPTION:The assets that protect your business\, most aren’t on your balance sheet.\nIn a world where competitors can copy your products\, undercut your prices\, and poach your clients\, the organizations that win long-term are built on something far harder to replicate … the systems\, structures\, and processes working invisibly inside them. \nThis session goes beyond marketing and sales to explore the intangible assets that determine whether your business scales\, retains value\, and survives leadership transitions. We’ll examine \n\nStructural capital and the institutional knowledge that stays when people leave\, and\nOrganizational capital\, the decision-making frameworks\, cultural norms\, and operational design that either multiply or diminish everything else you’ve built.\n\nWhat you can’t measure\, you can’t manage — and what you can’t manage\, you can’t protect.\nCome ready to assess your own organization and walk away with a practical framework you can apply immediately. \nBernd Haase of LeaderConnect Consulting will facilitate this session. With more than 35 years of corporate executive and entrepreneurial experience and a get-things-done approach we will work with a focused effort towards tangible outcomes making your succession journey a success. \nThis event is free to attend – charitable donation are welcome!
URL:https://theoneboss.com/event/intangible-assets-structural-organizational-equity/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T073000
DTEND;TZID=America/New_York:20260519T090000
DTSTAMP:20260406T145832
CREATED:20260105T154400Z
LAST-MODIFIED:20260318T143527Z
UID:1566-1779175800-1779181200@theoneboss.com
SUMMARY:BOSS May 2026
DESCRIPTION:Waiting on content
URL:https://theoneboss.com/event/boss-may-2026/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
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