How Do You Assess Your Business Direction?
2026-01-20 07:30 - 09:00 (America/New_York)
Last month we discussed valuations and how the market sets the multiples for the industry. How does your business stack up against industry market data? The true test of success lies in understanding your financials and key performance indicators (KPIs). Join us for an insightful seminar where we will explore how to leverage market KPIs to evaluate and guide your business strategy.

What You will Learn:

How to interpret financial statements effectively
Building industry-specific dashboards
Using KPIs to benchmark your business against market standards

Presenter:
Barb Smith, Cherry Bekaert LLP
Barb brings extensive experience in financial analysis and performance measurement, helping business owners make informed decisions.
Who Should Attend: Business owners, executives, and decision-makers looking to gain clarity on their business performance and competitive positioning.
Cost: The cost to attend is free; however, we are asking attendees to bring a voluntary donation to support the Tidewater Arts Outreach (www.tidewaterartsoutreach.org).
Reserve Your Spot Today!

Social & Branding Capital
2026-02-16 07:30 - 09:00 | Wolcott Rivers Gates, 4417 Corporation Lane, Virginia Beach, 23455, United States
Brian Pascouau is the owner of Big Deal Marketing Group, a full service marketing agency that specializes in strategic marketing plans, website development & integration, SEO best practices, digital advertising through social media channels, and campaign development.
Intangible assets account for up to 85% of business value.
Social & Branding Capital is the intangible value created through trust, authority, visibility, and relationships that directly impacts growth, valuation, and transition readiness.
Authority: Market credibility, expertise, and leadership perception.
Visibility: Consistent, recognizable presence across platforms and search.
Trust: Reputation signals, reviews, and client confidence.
Relationship Equity: Strength of networks, partnerships, and loyalty.
Businesses that intentionally build these assets command higher valuation multiples, reduce owner dependency, and transition more smoothly.
Take this Self Evaluation prior to the meeting to assess your Social Capital and Brand Awareness for your business.

BOSS March 2026
2026-03-16 07:30 - 09:00 | Wolcott Rivers Gates, 4417 Corporation Lane, Virginia Beach, 23455, United States
Waiting on content

BOSS April 2026
2026-04-21 07:30 - 09:00 | Wolcott Rivers Gates, 4417 Corporation Lane, Virginia Beach, 23455, United States

BOSS May 2026
2026-05-19 07:30 - 09:00 | Wolcott Rivers Gates, 4417 Corporation Lane, Virginia Beach, 23455, United States
