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DTSTART;TZID=America/New_York:20260317T073000
DTEND;TZID=America/New_York:20260317T090000
DTSTAMP:20260406T194518
CREATED:20260105T153915Z
LAST-MODIFIED:20260223T194644Z
UID:1558-1773732600-1773738000@theoneboss.com
SUMMARY:Intangible Assets - Trust & Relationship Equity
DESCRIPTION:What is Trust & Relationship Equity?\nThe four pillars of Intangible Assets are:\n\nAuthority\nVisibility\nTrust\nRelationship Equity\n\nIn February’s session we discussed Authority & Visibility – how this affects business growth\, where we are in the process\, and what we need to do to improve. \nWhat we learned is: \nAuthority is about content. It’s what you know and what makes you a leader in your field. Visibility is how your content is delivered. This is accomplished through your market-planning and actions. \nThis session is about Trust & Relationship Equity \nTrust & Relationship Equity are about your people and your customers. This is the most impactful company asset\, and affects its transferability. \nIn part 2 of Intangible Assets we will take a closer look at Trust & Relationship Equity and how that affects the value and transferability of your business. \n \nThis session will be facilitated in workshop format by Brian Pascouau\, owner of Big Deal Marketing Group. With over 30 years of experience in the field of marketing\, Brian will help us look inside our businesses and determine where we are\, and where we need to be on this scale of value and transferability. \n  \nIf you haven’t done so\, take this \nbusiness self-evaluation on the transferability of your business. \nClick this link\nOr scan the code
URL:https://theoneboss.com/event/boss-march-2026/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T073000
DTEND;TZID=America/New_York:20260217T090000
DTSTAMP:20260406T194518
CREATED:20260105T153605Z
LAST-MODIFIED:20260211T041224Z
UID:1553-1771313400-1771318800@theoneboss.com
SUMMARY:Social & Branding Capital
DESCRIPTION:Brian Pascouau is the owner of Big Deal Marketing Group\, a full service marketing agency that specializes in strategic marketing plans\, website development & integration\, SEO best practices\, digital advertising through social media channels\, and campaign development. \nIntangible assets account for up to 85% of business value.\nSocial & Branding Capital is the intangible value created through trust\, authority\, visibility\, and relationships that directly impacts growth\, valuation\, and transition readiness. \nAuthority: Market credibility\, expertise\, and leadership perception.\nVisibility: Consistent\, recognizable presence across platforms and search.\nTrust: Reputation signals\, reviews\, and client confidence.\nRelationship Equity: Strength of networks\, partnerships\, and loyalty. \nBusinesses that intentionally build these assets command higher valuation multiples\, reduce owner dependency\, and transition more smoothly. \nTake this structured assessment that measures how transferrable your business is. \nClick this link\nOr scan the QR code below:
URL:https://theoneboss.com/event/boss-february-2026/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260120T073000
DTEND;TZID=America/New_York:20260120T090000
DTSTAMP:20260406T194518
CREATED:20260105T152732Z
LAST-MODIFIED:20260113T195305Z
UID:1550-1768894200-1768899600@theoneboss.com
SUMMARY:How Do You Assess Your Business Direction?
DESCRIPTION:Last month we discussed valuations and how the market sets the multiples for the industry. How does your business stack up against industry market data? The true test of success lies in understanding your financials and key performance indicators (KPIs). Join us for an insightful seminar where we will explore how to leverage market KPIs to evaluate and guide your business strategy. \n\nWhat You will Learn: \n\n\n\nHow to interpret financial statements effectively\nBuilding industry-specific dashboards\nUsing KPIs to benchmark your business against market standards\n\nPresenter:\nBarb Smith\, Cherry Bekaert LLP\nBarb brings extensive experience in financial analysis and performance measurement\, helping business owners make informed decisions. \nWho Should Attend: Business owners\, executives\, and decision-makers looking to gain clarity on their business performance and competitive positioning. \nCost:  The cost to attend is free; however\, we are asking attendees to bring a voluntary donation to support the Tidewater Arts Outreach (www.tidewaterartsoutreach.org). \nReserve Your Spot Today!
URL:https://theoneboss.com/event/how-do-you-assess-your-business-direction/
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251216T073000
DTEND;TZID=America/New_York:20251216T090000
DTSTAMP:20260406T194518
CREATED:20251117T164157Z
LAST-MODIFIED:20251117T170700Z
UID:1384-1765870200-1765875600@theoneboss.com
SUMMARY:Why Every Business Owner Should Know Their Business’s Value — Even If They’re Not Planning to Sell
DESCRIPTION:Overview:\nFor most business owners\, their company represents 75% to 80% of their personal net worth. Yet many overlook the importance of knowing its true value unless they’re preparing to sell or exit. In last month’s Business Owner Readiness session\, we explored the concept of the wealth gap — the difference between what an owner has and what they need for financial independence. Understanding the value of the business is a critical step in identifying and closing that gap. \nThis month\, we’ll take that conversation further. \nIn this session\, Gary Baum of Acuity Valuation will guide us through: \n\nWhy business valuation matters for long-term planning\nHow valuations are performed and what market multiples are used\nThe key methods for valuing a business\nHow strategic planning can increase transferable value — the kind of value that makes a business more attractive and sustainable\n\nWhether you’re years away from an exit or simply focused on growth\, knowing your business’s value helps you measure progress\, make informed decisions\, and build a more resilient enterprise. \nJoin us for this insightful seminar and take a proactive step toward securing your financial future.
URL:https://theoneboss.com/event/why-every-business-owner-should-know-their-businesss-value-even-if-theyre-not-planning-to-sell/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251118T073000
DTEND;TZID=America/New_York:20251118T090000
DTSTAMP:20260406T194518
CREATED:20251022T005551Z
LAST-MODIFIED:20251022T013635Z
UID:1271-1763451000-1763456400@theoneboss.com
SUMMARY:Business Owner Readiness
DESCRIPTION:Every successful business succession begins with a clear understanding of the most critical stakeholder: the business owner. In this foundational phase of the succession journey\, we explore why the owner’s personal fulfillment is the cornerstone of a thriving transition. \nThis session will guide business owners through a reflective process to assess their current lifestyle and envision their ideal post-succession life. It’s not just about financial readiness—it’s about aligning personal\, family\, and spiritual goals to ensure a meaningful next chapter. \nParticipants will learn: \n\nWhy the owner’s satisfaction directly impacts employees\, customers\, vendors\, and family stakeholders.\nHow a disengaged owner can unintentionally cause the business—and everyone connected to it—to suffer.\nThe importance of retiring TO something\, not just FROM something\, to avoid the dreaded “Now what?” moment.\nHow to evaluate your financial readiness for the lifestyle you want and whether non-business assets are sufficient to support their desired lifestyle—or if a wealth gap exists.\n\nThis phase sets the tone for a succession plan that honors both the legacy of the business and the future aspirations of the owner. \nIdeal for: Business owners considering succession\, advisors supporting succession planning\, and family members involved in the transition. \nCost: Seminar is Free.  We are asking attendees to make a voluntary contribution online or at the door for the Southeastern Virginia Food Bank. Suggested donation is $15 \nIf you want to make a donation online click HERE to donate
URL:https://theoneboss.com/event/business-owner-readiness/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251021T073000
DTEND;TZID=America/New_York:20251021T090000
DTSTAMP:20260406T194518
CREATED:20250920T204958Z
LAST-MODIFIED:20251008T204842Z
UID:1059-1761031800-1761037200@theoneboss.com
SUMMARY:Overview of the Succession Journey Seminar Series
DESCRIPTION:Join BOSS for an exclusive overview session of the 12-Month Succession Journey—a transformative program designed to guide business owners through the complexities of succession planning with clarity\, confidence\, and strategic foresight. \nThis session introduces the full scope of the journey\, which spans a year of structured planning\, reflection\, and execution. Attendees will gain insight into each phase of the process\, including: \n\nDefining Goals & Readiness: Uncover personal and business objectives\, assess transition timing\, and identify key challenges.\nExploring Exit Strategies: Evaluate internal succession\, external sale\, or strategic partnerships tailored to your vision.\nLifestyle & Financial Planning: Align your post-business life goals with financial realities and future needs.\nWealth Gap & Business Valuation: Determine your company’s current value and what’s needed to meet your financial targets.\nPerformance Benchmarking: Use KPIs and industry comparisons to identify areas for growth and increased market appeal.\nContinuity & Emergency Planning: Prepare for unexpected events with a robust continuity strategy.\nLegal Structure & Governance Review: Ensure your business framework supports a smooth and secure transition.\nKey Personnel & Strategic Agreements: Retain essential team members and formalize succession plans with legal precision.\nEstate Planning & Asset Diversification: Integrate personal estate goals and reduce financial dependence on the business.\nAnnual Reviews & Value Optimization: Continuously refine your plan and elevate your company’s valuation.\n\nWhether you’re just beginning to think about succession or actively preparing for transition\, this overview session will equip you with the strategic foundation to move forward with purpose. \nYour legacy deserves more than a plan—it deserves a journey… \n\nThis event is free but we ask that you consider making a $15 donation to the Southeastern Virginia Food Bank to help those in need.
URL:https://theoneboss.com/event/overview-of-the-succession-journey-seminar-series/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250923T073000
DTEND;TZID=America/New_York:20250923T090000
DTSTAMP:20260406T194518
CREATED:20250829T000022Z
LAST-MODIFIED:20250915T182005Z
UID:826-1758612600-1758618000@theoneboss.com
SUMMARY:The One Big Beautiful Bill Impact
DESCRIPTION:How the new One Big Beautiful Bill Act (OB3) will affect your business decisions.\nPresenter Barb Smith\, CPA with Cherry Bekaert Accounting Firm \nThis is a breakfast event. Tickets are FREE but you can make a donation of $15 at the door – All donations will go to The Southeastern Virginia Food Bank\nRSVP by getting your FREE ticket below…\n \nJoin our Mailing List!
URL:https://theoneboss.com/event/the-one-big-beautiful-bill-impact/
LOCATION:Wolcott Rivers Gates\, 4417 Corporation Lane\, Virginia Beach\, 23455\, United States
ORGANIZER;CN="David M. Bastiaans%2C CPA%2C Esq.%2C LL.M.":MAILTO:info@theoneboss.com
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