Why Every Business Owner Should Know Their Business’s Value — Even If They’re Not Planning to Sell

Overview:
For most business owners, their company represents 75% to 80% of their personal net worth. Yet many overlook the importance of knowing its true value unless they’re preparing to sell or exit. In last month’s Business Owner Readiness session, we explored the concept of the wealth gap — the difference between what an owner has and what they need for financial independence. Understanding the value of the business is a critical step in identifying and closing that gap.

This month, we’ll take that conversation further.

In this session, Gary Baum of Acuity Valuation will guide us through:

• Why business valuation matters for long-term planning
• How valuations are performed and what market multiples are used
• The key methods for valuing a business
• How strategic planning can increase transferable value — the kind of value that makes a business more attractive and sustainable

Whether you’re years away from an exit or simply focused on growth, knowing your business’s value helps you measure progress, make informed decisions, and build a more resilient enterprise.

Join us for this insightful seminar and take a proactive step toward securing your financial future.