Social & Branding Capital

Brian Pascouau is the owner of Big Deal Marketing Group, a full service marketing agency that specializes in strategic marketing plans, website development & integration, SEO best practices, digital advertising through social media channels, and campaign development.

Intangible assets account for up to 85% of business value.

Social & Branding Capital is the intangible value created through trust, authority, visibility, and relationships that directly impacts growth, valuation, and transition readiness.

Authority: Market credibility, expertise, and leadership perception.
Visibility: Consistent, recognizable presence across platforms and search.
Trust: Reputation signals, reviews, and client confidence.
Relationship Equity: Strength of networks, partnerships, and loyalty.

Businesses that intentionally build these assets command higher valuation multiples, reduce owner dependency, and transition more smoothly.

Take this Self Evaluation prior to the meeting to assess your Social Capital and Brand Awareness for your business.